In 2009, the Abbotsford Business Excellence Awards, co-presented by the Abbotsford Chamber of Commerce and The Abbotsford News, made a decision that helped it grow into one of the largest and most spectacular events of its kind in the Fraser Valley.
It made Tradex its annual home.
“We outgrew the Ramada (now Quality Hotel) when in 2008 we had a waiting list of 100 people for a ticket to the awards night,” said Allan Asaph, now executive director of the Abbotsford Chamber, and who was with the awards program when it had a modest crowd of 200 at its debut at Tradex in 1996, and in subsequent years at the Kings Crossing banquet facility, which was destroyed by fire.
“Our hallmark is we acknowledge all nominees in our awards program, not just a select group of finalists. As a result, and with great anticipation, a lot of people want to attend. With the number of nominees each year in the range of 100, and the number of guests well exceeding 500, Tradex was able to accommodate us,” said Asaph.
The beauty of hosting the business event at Tradex is its ability to partner with other events scheduled there “that allowed us to lower the costs of pipe and drape and the cost of equipment.”
Also, Tradex continues to be a major award sponsor.
“Over the years our relationship with Tradex has allowed us to broaden the event in terms of the type of entertainment and staging. In 2014, we presented entertainment based on the Moulin Rouge movie, showcasing a wide range of local talent, from aerial acrobatics, bhangra dancers, Korean drummers, singers, actors . . . a very large contingent of performers under the guidance of talented Business Excellence committee member and choreographer Mary Boonstra,” said Asaph.
Coverage of that event can be seen here: https://youtu.be/VvDjfotuZa0. The Business in Black dance team, comprised of community leaders taught to perform by Boonstra, continues to be an event ice-breaker since it first appeared in 2005.
Since the awards moved to Tradex, just ask Chamber of Commerce event managers like Goldie VanGarderen and now Carole Jorgensen about how Tradex works hard to increase the flexibility of the venue, so together they can create a stylish event that greets people with a setting that suits its high profile.
“Tradex ensures the quality of the food served is a significant part of the event’s success,” Asaph said.
Tradex also allows enough space for the Business Excellence pre-event reception, which Asaph said is now a major social and networking opportunity as patrons arrive on the red carpet happy and well-dressed.
“Our pleasure over the years is growing together with Tradex to host a premier event recognizing the excellence of our business community,” said Asaph. “Happy 25th anniversary Tradex!”